Comparison
The privacy-first Google Analytics alternative
Get the numbers that matter — visitors, pages, sources, campaigns — without cookies, consent banners, or shipping your visitors’ data to Google. Add one line of script and you’re live in seconds.
| At a glance | Nomada | Google Analytics |
|---|---|---|
| Cookies & consent banner | None needed | Cookies; consent banner |
| Personal data stored | None — IPs hashed in memory | Yes — user & device data |
| Script size | ~1.5 KB | ~45 KB+ |
| Setup & maintenance | Hosted — nothing to maintain | Hosted by Google |
| Free plan | Yes — free forever | Free (ad-funded) |
| Embeddable live widgets | Yes | No |
| Public web analytics | Yes | Limited |
| Data sold or shared | Never | Feeds Google Ads |
Why teams pick Nomada over Google Analytics
- No cookie banner — measure 100% of traffic, not just the share that clicks “Accept”.
- A script roughly 20× lighter keeps pages fast and Core Web Vitals green.
- Your data is never sampled, never sold, and never fed to ad-targeting models.
- Clean reports you read in a minute, instead of GA4’s maze of menus.
The honest bit: Google Analytics is free and tightly tied to Google Ads. If you live in the Google ecosystem and don’t mind cookies and banners, it’s powerful. Nomada is for teams who want clarity and privacy instead.
Compare with the others
Nomada vs Google Analytics — your questions
Is Nomada a good Google Analytics alternative?
Yes, if you want the numbers that matter — visitors, pages, sources, campaigns and events — without cookies, consent banners, sampling, or sending your visitors’ data to Google. It’s lighter and far easier to read than GA4.
Do I still need a cookie consent banner?
Not for Nomada. Google Analytics uses cookies and requires consent; Nomada stores nothing on the visitor’s device, so no banner is needed for analytics.
Can I import my Google Analytics history?
Yes — export a CSV of daily totals from GA and Nomada backfills your long-term trend charts so you don’t lose history.
Is Nomada free like Google Analytics?
Nomada has a genuinely free tier for your first site. Unlike GA it isn’t ad-funded, so your visitors’ data is never used for advertising.